Chester-based ADESA UK rises to its Step-tember challenge to raise £7,802 for Maggie’s Wirral


1 November 2021 Staff at ADESA UK, the digital car remarketing business based on Chester Industrial Park, put on their walking boots in September to raise more than £7,800 for Maggie’s Wirral, the care centre supporting local people impacted by cancer and their families.

The month-long Step-tember Challenge was prompted after ADESA UK employee Katie Anderson was diagnosed with advanced bowel cancer in July. 

Katie shortly began her treatment and was helped by Maggie’s Wirral who provided practical and emotional support during treatment, and for this reason the business wanted to raise money for the centre.

At the beginning of September, ADESA UK launched its month-long Step-tember Challenge with staff tasked to raise sponsorship by walking as much as possible and to keep track of their steps. 

By the end of the month, the business had completed 4,847,338 steps, the equivalent of 1,685 miles or walking from Chester to Barcelona and back again, raising a whopping £7,802.

Sammy Barker at Maggie’s Wirral said: “We’re absolutely delighted by the support of ADESA UK and its amazing Step-tember Challenge. As a charity, Maggie’s Wirral relies on donations and fundraising, allowing us to continue to develop our unique, high-quality programme, offering the best support possible to people with cancer, as well as their family and friends. Everyone at Maggie’s is hugely thankful to ADESA UK for choosing to support us.”

Jonathan Holland, ADESA UK’s Managing Director said: “It was great to see everyone get behind the Step-tember Challenge, it proved to be a real talking point across the business. Well done team ADESA UK, you should all be very proud of what you have achieved and the support you’ve given to the amazing work of Maggie’s Wirral.”

To find out more about Maggie’s Wirral and to see how the Centre supports people living with cancer across the north-west please visit

ADESA UK, a subsidiary of KAR Global, is a specialist online vehicle remarketing provider for OEMs, fleet and leasing companies and dealers, using a combination of industry expertise and cutting-edge digital technology to transform the way used vehicles are bought, sold and processed. 

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