ADESA UK has specialised in digital remarketing since launching in the UK in 2016, but did you know we’re part of an international digital remarketing giant?
Our parent company, KAR Global, is based in Indiana, listed on the New York Stock Exchange, employs 10,000 staff, and operates across the United States, Canada, Mexico, Uruguay, the United Kingdom, and Europe.
KAR’s end-to-end platform serves the remarketing needs of the world’s largest OEMs, dealers, fleet operators, rental companies, and financial institutions.
In 2020, KAR sold approximately 3.1 million vehicles valued at over $40 billion and generated approximately $2.2 billion in revenue.
With the onset of COVID-19, KAR pivoted to digital marketplaces, backed by a network of vehicle logistics centers to facilitate reconditioning and other services needed.
It’s no secret the wholesale used car sector has historically been slow to adopt new technologies and embrace the digital evolution transforming the rest of the world. But, KAR has spent years leading the industry into a more tech-driven future by investing in and innovating powerful digital marketplaces.
Today, its integrated digital marketplaces and vehicle logistics centres reduce risk, improve transparency and streamline the experience for customers in over 70 countries.
KAR also continues to make investments in innovation, strategic acquisitions, and integrations to better serve its customers around the world.
The benefits for us in the UK of being part of a progressive global business are many.
We have a parent company fully committed to digital remarketing, investing more than $500 million since 2017, as well as prioritising technology focusing on enhancing the customer experience and streamlining operations.
And that is good news for the growing number of vendors and dealers using our ADESA UPSTREAM platform to remarket and source vehicles and those customers discovering the benefits of the Artificial Intelligence which powers our award-winning ADESA IVI (Intelligent Vehicle Inspection) tool.
Click here to find out how ADESA UK’s dedicated digital remarketing solutions can assist your business.
KAR Global at a glance