We’ll be waiting with bated breath to see when the government will lift the latest lockdown. But when showrooms begin to reopen, you’ll want to be smart about how to make your dealership profitable again.
Due to the events of 2020 and now 2021, once again, OEMs will be needing longer lead times to get new cars to market. This gives you, the used car dealer, the perfect opportunity to shine.
As the Government will in due course urge people to get back to working in the office, many people will be avoiding the use of trains, buses, and tubes, and therefore may be looking for a cheaper way to own their own vehicle.
Recent research from eBay Motors Group and Auto Trader shows that people are looking to buy a used car, with 75% thinking about doing so within three months of lockdown. Auto Trader also noticed some high demand for used cars under £10K. Just a happy coincidence? No way.
It’s time to strike while the iron is hot and get your dealership trading again.
But how? In a recent survey we conducted with independent and franchised dealers across the UK, over 50% said they’re uncomfortable with the idea of returning to a physical auction post-lockdown. And not surprisingly, as social restrictions could remain in place for a while yet.
It’s clear digital remarketing could provide the turning point for buyers, and the moment of truth for sellers.
If you’re investigating online remarketing for the first time, it’s easy to appreciate the practicalities and cost savings. Lockdown, as unfortunate as it is, continues to be a great excuse to re-evaluate the way you dispose of and acquire stock. Suddenly digital marketing makes more sense than it’s ever done before. The market will bounce back, thanks to a little help from our good friend digital.
And we can’t wait to help you discover it.