5 Tips for Finding the Best Deals at Digital Auctions

INSIGHT | 29 OCT, 2020

If you’re bidding online with ADESA UPSTREAM, then you’re probably looking for the best deals of the day. But what does that mean? Is the best deal always the lowest price? You can find low-priced vehicles all day long, but as the saying goes: “You get what you pay for.”

Other factors can add value to a deal. Do you already have a buyer looking for a specific vehicle? Or are you looking to stock your forecourt with the kind of inventory that has sold quickly for you recently?

By removing geographic restrictions, digital auctions allow you to find whatever you’re looking for, giving you the ability to choose the best deal for you. All it takes is a little preparation, so keep these five tips in mind.

1. Define What You Value

Decide for yourself what you consider the best value for you. What are your parameters? Is it simply a low price? Low mileage? A certain mix of optional features?

You’ll know better than anyone else what type and price of vehicles resonate with your customers.

So make sure you have a clear idea of what you’re looking for and what your end game is.

2. Do Your Research

Make full use of the online tools to research prices and values for vehicles in your local market and further afield.

You may find the type of vehicle you’re looking for is less expensive in another part of the country and with digital auctions, that other market is now much closer than you think.

3. Decide on Your Top Price

When you’ve searched through the list of vehicles on sale and identified those that match your criteria, apply the parameters you set before. What price are you willing to pay for these vehicles?

You may think nothing beats the energy of a lane in the old physical auction world, but how many times have you been caught up in the excitement of the competition on the day and paid more than you wanted to?

The digital world provides a more relaxed atmosphere, enabling you to bid from wherever you like whenever you like.

Set a cap in advance. Factor in how difficult it might be to find another vehicle like it. If you already have a buyer lined up for that vehicle, you may not want to risk losing it if it will take time to find an alternative.

Without the distractions of a physical auction hall, it’s much easier to stick to your parameters when bidding digitally.

4. Save Time using Proxy Bidding

Once you have decided how much you are willing to pay for a vehicle, set a proxy bid. ADESA UPSTREAM will automatically bid on your behalf against other bids, taking you to the next bid increment until you’ve reached your proxy bid amount.

At the end of the auction, if you are the highest bidder and your proxy bid is above the reserve price, you will be sold the vehicle at the reserve price – saving you time and money.

5. Factor in Transportation

Transporting the vehicles you buy digitally to your forecourt is probably cheaper than you think.

We offer buyers a choice. Vehicles can be collected by buyers using their own logistics providers. Or, for a flat fee of £125 + VAT per vehicle, we will transport them anywhere in the UK mainland, enabling you to bid for vehicles further afield without incurring extra costs.


Contact ADESA UK

If you haven’t already tried buying vehicles digitally, then now’s the time to give it a go. You can stretch your net geographically to find the inventory you’re looking for from anywhere at any time.

Talk to ADESA UK about our UPSTREAM digital remarketing solution. Then check out our sales events, set your parameters, and get started.

Call us today on 0344 22 55 477 or email sales@adesa.co.uk. You’ll be glad you did!

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