ADESA UK wins coveted 2020 National Fleet Award for Innovation in Remarketing

ADESA NEWS | 5 FEB, 2020

ADESA UK’s commitment to delivering innovative digital defleeting solutions has been recognised with the top remarketing honours at the 2020 Great British Fleet Event, held in London.

The company was presented with the highly coveted Innovation in Remarketing Award in recognition for both its UPSTREAM online platform and ADESA Intelligent Vehicle Inspection (IVI), the powerful self-appraisal tool which marks the first deployment of mobile-based Artificial Intelligence for remarketing.

Jonathan Holland, ADESA UK Managing Director, said winning the award was further recognition of ADESA’s technology-led approach which is helping fleets reduce their total cost of disposal.

“We are honoured to win the Great British Fleet Event’s Innovation in Remarketing Award. This prestigious award acknowledges how ADESA is transforming the way cars are remarketed in the UK. Our digital-first approach clearly resonated with the judging panel,” he said.

“The award recognises our investment in R&D which is delivering the digital innovation at the heart of our UPSTREAM and IVI platforms. ADESA’s commitment to rolling out innovative technology is reducing the time, costs and environmental impact associated with the traditional remarketing process by providing faster, smarter and easier defleeting solutions for businesses, leasing vendors and carmakers,” said Holland.


The award follows ADESA recently winning Green Fleet’s IT Innovation Award.

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