How transparency and technology are driving online used car sales
INSIGHT | 28 MAY, 2019
Used car buyers are increasingly purchasing vehicles unseen online from dealers, according to new research. As a technology-driven remarketing disruptor the only way we transact in the UK is online, which is why these findings resonate with us.
According to the AA Cars research, one in 10 used car buyers now purchase vehicles this way.
Furthermore, 52% of buyers said they would purchase online in the future if a pre-sale inspection had been carried out. While 37% said they would consider purchasing online if more pictures and videos were available.
These factors illustrate the importance of transparency. Something else that resonates with us.
It’s encouraging to see car buyers adopting practices already embraced by a growing number of dealers purchasing their stock unseen online.
Increased transparency on condition and provenance enables dealers to make informed decisions online, without attending a physical auction.
Our newly launched ADESA IVI (Intelligent Vehicle Inspection) service is already reinventing remarketing.
- The technology powering ADESA IVI enables company car drivers to carry out their own inspection, using a smartphone or tablet
- Vendors are able to remarket vehicles online before they are defleeted, saving time and money.
- ADESA IVI deploys Artificial Intelligence to automatically assess any damage to produce a fully costed report based on the finance provider’s charge-out method
As internet services grow, the number of dealers and consumers buying cars online will increase.
KAR Auction Services, our parent company, successfully remarketed 6 million vehicles across North America in 2018, 59% of them online. Evidence that online remarketing is fast becoming the preferred route to market for vendors and dealers.