10 questions for David Grice, Head of Sales

David Grice
When did you join ADESA UK and explain your role?

I have worked for the business since 2000 so was here when ADESA acquired the operations in 2016. As Head of Sales, I’m responsible for office and field based sales teams and the operational functions at our head office in Chester.

What was your first job in the automotive sector?

After leaving technical college studying motor vehicle engineering, I took a job valeting at a Renault dealership to help a friend who suggested I try it for a week; I stayed over a year, which officially got me on the first rung of the ladder in my motor trade career.

What are the most satisfying aspects of your job?

Matching the right vehicles to the right buyers and seeing them come back to make their next purchase.

How important is it to deliver services with cutting-edge technology to customers?

It’s paramount. In today’s busy world we need to make the process as smooth and as easy as possible to source or sell vehicles which allows those customers to continue with their day jobs.

What is your biggest personal achievement?

Easy, has to be my children. I have one of each and both are petrol heads with knowledge even to rival me!

What is your favourite music, film, boxset and website?

Music is varied from funk and soul to electronic punk band Sleaford Mods. My favourite film has to be the original Home Alone. As for website it has to be YouTube – I live on it!

What would be your specialist subject on Mastermind? 

Bands of the 1980s.

What piece of tech can’t you do without?

Close call, either my trusty iPhone or dash cam.

First car, current car and dream car? 

The first car I bought was a Vauxhall Cavalier and my current is a Mercedes-Benz E- Class. My dream car? I’m still dreaming!

What are the biggest challenges facing the automotive sector?

Currently with Brexit in the media every day, this is sure to have an impact for all of us, especially those thinking of changing their vehicle and that decision of do it now or hold off and wait for a while? The days of thousands of new vehicles sat in fields are long gone. Vehicles will always need to be bought and sold but the way it’s done is evolving. As technology moves on, both buyers and sellers will need to move with the times…keep watching.