KAR Goes All In on Digital – Acquires Remaining Interest in TradeRev Mobile App Auction Platform
Fantastic news from our parent company in the US.
KAR Auction Services, Inc. (NYSE: KAR), has acquired the remaining interest in Nth Gen Software Inc. (“TradeRev”), a mobile app and desktop solution that facilitates real-time dealer-to-dealer vehicle auctions. KAR purchased a 50 percent stake in TradeRev in 2014 and acquired the remaining interest today for $50 million in cash and an additional $75 million over the next four years contingent on certain terms and conditions including TradeRev performance. TradeRev brings industry-leading mobile and digital technology to KAR’s portfolio of 250 whole car and salvage auctions, floorplan financing solutions, and other ancillary and related services. KAR will further integrate those capabilities into TradeRev to expand its digital business and strengthen its share in the dealer-to-dealer market representing over 10 million annual transactions.
TradeRev offers dealers fast, convenient access to high quality trade-in and commercial consignment inventory before it reaches wholesale physical auctions. The TradeRev mobile app mimics the physical auction setting, enabling dealers to launch and participate in live, one-hour auctions directly from their smartphone, tablet or desktop. Winning TradeRev bidders can complete the entire transaction within the app, including optional inspection, title and arbitration services and financing and transportation through KAR’s AFC and CarsArrive brands.
TradeRev will be led by Becca Polak, who for the last ten years has served as KAR’s executive vice president, general counsel and corporate secretary. As President of TradeRev, she will focus on diversifying TradeRev’s product and service offerings and expanding TradeRev’s market footprint. Polak will also be promoted to the position of Chief Legal Officer and Secretary for KAR where she will retain oversight responsibility for KAR’s enterprise legal and corporate communications functions.
“This is a transformative moment for dealers, as KAR and TradeRev combine to deliver a more convenient, efficient and cost-effective alternative to traditional auction sales,” said Polak. “The speed and ease of TradeRev’s mobile app is already fueling sales for thousands of dealers in the U.S., Canada and the United Kingdom. Over the next several months, we’ll continue expanding into new markets and begin leveraging KAR’s data analytical capabilities to enhance the TradeRev buying and selling experience.”
The digital revolution in remarketing has begun, and the acquisition of TradeRev ensures that KAR will maintain its strong leadership position in the mobile app and online auction space. As a former dealer, I believe TradeRev is the most powerful and innovative mobile app for dealers on the market. By injecting TradeRev with the full force of KAR’s technology, data, financing and service offerings, we plan to accelerate growth across North America and around the globe.
TradeRev was launched in 2009 by CEO and co-Founder Mark Endras along with co-founders Wade Chia, Jae Pak and James Tani, all of whom will retain leadership roles at TradeRev. Endras will remain a member of the TradeRev senior leadership team reporting to Polak and will focus on enhancing TradeRev’s in-app experience and product development pipeline. Endras will also take on the role of Chief Innovation Officer for KAR reporting to Tom Fisher, KAR’s Chief Information Officer. In this capacity, Endras will focus on advancing KAR’s innovation agenda and establishing new KAR innovation lab centers in Toronto, Chicago and Carmel, Indiana.
“KAR has an incredible entrepreneurial culture and a proven track record of fostering disruptive innovation across their businesses,” said Endras. “By applying a start-up philosophy to KAR’s development pipeline, we’ll be able to deploy new solutions more quickly than ever before. I look forward to delivering the next generation of innovative remarketing technology, products and services to KAR’s global customer-base.”
TradeRev has approximately 200 employees across office locations in Toronto, Chicago and Carmel, Indiana, and field staff located in markets across the U.S. and Canada.
“I am thrilled for KAR, TradeRev and all of our employees,” said Polak. “Today marks a significant milestone in the digitization of vehicle remarketing and the beginning of a bright new era of innovation for our company. I am honored and humbled to lead TradeRev and this incredible team into the future.
ADESA UK utilise the technology through our revolutionary UPSTREAM solution and this ongoing investment will continue to drive forward the online auction offering that is growing at such a fast pace in the UK Dealer market.
A download of the release can be found here:Release Download