Buyers Set to Benefit as ADESA Leads Transition to Upstream Defleet Remarketing


Buyers are set to benefit as ADESA, with its Upstream mobile technology platform, leads the transition to upstream defleet remarketing in the UK. Through a growing partnership with Arval and newly formed relationship with Motability Operations, ADESA’s Upstream platform will now offer a significantly increased volume of fresh used vehicles daily. This will provide dealers with a reliable source of quality stock with a good mix of age, mileage and specification supported by accurate descriptions and quality images.

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ADESA’s Upstream technology is built on the TradeRev mobile app platform which enables vendors to appraise and upload vehicles for sale within minutes. It also allows buyers to take part in daily e-auctions with live bidding on a broad variety of vehicles for sale. Buyers can also set personalised preferences on what they view, and ADESA’s guaranteed, no-quibble returns policy provides enhanced peace of mind.

Jonathan Holland, managing director of ADESA in the UK, said: “ADESA’s ability to offer these much sought-after used cars gives dealers a first opportunity to access a rich mix of quality stock to meet customer demand. Our model is a proven and credible alternative to more traditional remarketing channels and provides buyers with a cost effective, convenient and efficient solution.”
ADESA targets OEMs, fleet & leasing companies and dealers and offers three unique selling propositions in the UK:

  • Upstream remarketing, providing the earliest possible access to vehicles as soon as a contract is ended;
  • Appraisal services, allowing vendors to appraise a vehicle and bring it to market in less than 10 minutes; and
  • White label, managed rental vehicle buy-back and management car solutions for OEMs.

To learn more about ADESA Upstream, click here

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